Nothing Dies For No Reason- #SupportSmallBusiness

Emily is about to go back to work as schools reopen for the fall semester. Yesterday we hit our favorite food pod for what Emily realized would be the last time she could meet me for a post-shift beer for the semester, and today we hit up a street fair.

Sitting in Belmont Station afterward for beer and writing, flush with the book, pins, stickers, and such we bought from local artists and businesses, I can’t help but think of some of the conversations we’ve had with and about the business owners we know.

One woman is at a farmers market and she makes Haitian marinades and sauces we love. The other day, Emily went by herself and Elsy handed her a new product. “Your husband is going to love this one.”

The owner of one of my favorite taprooms, when I asked for take-home recommendations, would look at the menu and go “I know you go for darker and sour beers, but your wife is gonna love this amber…”

Corporations are not people. Small Businesses are. Small business who have regulars, who know your name and who you build relationships with.

When they vanish, it’s not enough to just write a pseudo-political screed on social media or go “Awww but they’ve been there for so long and they were so good!”

If they were so good… why didn’t you buy from them?

Stickers (and a Monk Class pin) from Hundred Lily
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The Case for the Class Clown

Stepping back into the kitchen after time away feels like stepping into a warm bath. That is, up until you wonder how the water got hot and why it’s getting hotter from the bottom up.

Coming back from South Carolina and the first one in kitchen to start the day like usual, I found myself sighing with relief once I got into the familiar work again after the requisite “let’s see what I have to work with” anxiety.

The kitchen still stood. My team carried on well enough and even set me up a bit so I could slide back in to the groove. You really can’t beat a well-trained reliable assistant when you want to take time off. I came back to the same kind of work, the same personalities and difficulties, and the same serene focus I had taken a break from as much as anything. “Serene focus” sounds better than “conscious detachment” when I talk to my therapist. Positive framing and all.

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Please Don’t “Engage” With My Work.

I have read a few books about management, business, and leadership, so I can tell you this without reservation: If you start sounding like your read business books in normal conversation, 1. I stop taking you seriously, and 2. I will sign you up for a Turing Test.

A little dramatic, but I have my reasons- and those reasons have to do with suspecting you got nothing out of those books.
Why do I suspect that? Because you just put on the language rather than making it a part of you.

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Moving Right Along- Quitting, Sunk-Cost Fallacy, and Learning to Let Go

Learning to let go is one of those skills that no really thinks of “mastering” until it occurs to them that they need to.

Depending on the circumstances, people can let go of things very easily. When whatever we are dwelling on feels inconsequential or already impermanent, we probably don’t care that much when we lose it or let it slip.

Other stuff, though- the important stuff, the intangible things- can keep us hung up for years as we learn that they were just as impermanent as everything else. Maybe we know that “this too shall pass,” but were hoping to get lucky in a macabre way- thinking we’d never get to see their end and thus it can feel eternal.

All things end, though. It’s the price we pay for getting to experience them at all, and it gives them their worth and rarity. Learning to let go with compassion and grace is vital to emotional wellbeing– and that can include letting go of goals and dreams as well. Giving up on an old dream can set you free to find a new one.

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Two Stories About Skill and the Plight of the Self-Taught

One of the best compliments I have ever received in my life is that I am a good teacher. Between that and being told I have a comforting presence and an “old soul,” I hope I’m well on my way to transforming into Uncle Iroh (Combination teahouse/pie shop/stout-heavy Shire-inspired taproom, anyone? Get at me investors.)

In all seriousness, I do take those kinds of compliments seriously and earnestly. Teaching is not easy- I’ve had both great and terrible teachers in my life, and I know how stressful it can be to make sure you are doing the job well (I’m married to one, after all.)

This applies even more to crafts and professions like cooking and baking, where mentorship is the lifeblood of passing on knowledge. Translating the skills, finesse, mentality, and spirituality of a craft is more than can be contained in a mess of cookbooks and videos. At some point, everyone will need someone to stand beside them, hold their hands and say “This is what it needs to feel like. This is how you tell it’s ready. This is what ‘done’ looks like.”

You can get pretty far teaching yourself if you have the will, love, and knack for it- but not nearly as far as you can by learning from those who went before you.

Quote picture of a statue of the Buddha with the Zen Proverb "To follow the path, look to the master. Follow the master. Walk with the master. See through the master. Become the master."

There’s No Getting Out of Experience

Let me tell you a story about two bakery owners who want to have profitable, flourishing businesses but see the same obstacle in the way- the people doing the baking.

Both are recognizing that it’s a job seekers market right now. In the wake of the pandemic, restaurant workers are feeling their power and demanding more from their management than ever in history. Better pay, benefits, better hours, better working conditions- the things whose very absence made the restaurant world even remotely profitable for generations. Cooks, servers, and chefs are sick of loving an industry that historically has survived by wringing the blood from them, and they are in a position to demand change.

Both bakery owners have decided that this is untenable for them. They either cannot or will not pay what the market now demands for experienced labor and do not feel that investing in people is the best way forward. They both come to the same conclusion- “If I can’t afford to get experienced and capable people, I will get inexperienced people and remove the need for experience.

Animated GIF from Saturday Night Live of a man in a suit saying "What could possibly go wrong?"

Rise(?) of the Machines

One bakery owner decides to get rid of the need for skills with automation. They throw a bunch of money into getting machines to do as many production tasks as possible and giant freezers to store everything. That way big batches can be made all at once and kept instead of making fresh pastries each morning. Yes, they know the quality goes down a bit, but the customers won’t.

The machines are expensive though. They also need to be assembled, programmed, and tested. The existing recipes (the ones the bakery had been making by hand for years) don’t come out right from the machines. Test after test, trial after trial, ingredients and time going in the trash until- finally- the machine makes something that will “work.”

The quality is paltry compared to the originals. The curd is gummy and filled with gelatin and the pastry is tasteless- but the customers probably won’t notice, and now they don’t have to pay someone who knows how to make those things well.

Even simple tasks like filling pastries with almond cream! Who knows how much money they were losing when employees might overfill by a couple grams? Now they have an extruder and hopper so that, instead of having someone who can handle a piping bag, all they need is someone who can pull a trigger on a gun to release the exact amount they want. That is, it will– once they get it to work. They’ve had to remodel their restaurant and get rid of half their dining room to make space for all the new tech they’ve bought. It’s not all working yet, but eventually…

Animated Gif from the Tv Show "The Prisoner" with white text reading "I am not a number. I am a person."

RTFM

The other owner has a different idea. They think people are still necessary, but that the work itself isn’t so hard that the right person can’t teach themselves to do it well with the right systems.

The owner had a capable pastry chef in the kitchen, and that chef had a team of people they had personally trained to do their jobs well. Together they understood the flow of the kitchen- the chef taught anyone on the team anything they needed to know and went over it patiently until they got it right. The chef invested in the team- time, effort, faith- and was generally rewarded for it by a team with the knowledge and confidence to operate without them.

One by one, though, the team left. They loved the job, the work, and everything they were learning on the way… but they needed better pay and benefits. It was getting to the point that even the chef’s assistant had to quit because they simply couldn’t afford to keep working at the bakery anymore. Finally, the chef went to the owner and said the same thing.

For the owner, the answer was simple- have the chef make videos and document everything. Write down all of the changes they’d made and the processes they’d created, and make instructional videos so that future staff could watch and learn. The owner believed in systems and data- they didn’t like that the chef was taking time to teach the staff personally and wanted to make videos so that the chef could do other things instead and let new staff learn on their own. “Ideally,” the owner said, “anyone off the street should be able to come in, watch these videos, and be able to do your job capably if not proficiently.”

The chef shrugged and agreed. They liked teaching others and didn’t want to burn bridges with their soon-to-be-former boss. It was fun making the videos too. They thought it was a little galling that the owner seemed to think years of experience in a craft could be handed down in a manual and a couple video clips, but that wasn’t going to be their problem much longer. They’d do their best regardless, but quietly hoped that the owner would find a replacement for them quickly. This is a craft after all, and some things don’t translate well to video.

A quote meme of Red Adiar saying "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."
To quote a friend of mine, “A professionals job is to make something difficult look easy.”

No One Does It All By Themselves

There is something to be said about being an autodidact (self-taught person.) In a lot of ways, autodidacts are the very best kind of amateur you could hope to find. They (hopefully) have the love, attention, motivation, and self-direction to dive into a craft of their own will and (hopefully again) have the capacity to seek resources when they don’t know something and learn from their mistakes.

At the same time, there is no substitute for actual experience. I have taken several cracks at teaching through this blog, writing down recipes, and making videos, but I know there is no substitute for the training and insight that comes from directed practice and mentorship. I may be thrilled that a new baker loves baking at home, baked with their mom growing up, has a library of cookbooks, and binged every cooking video on YouTube and TikTok- that kind of passion is laudable. If they come in and say that that makes them ready to be a pastry chef though, I would have to disappoint them.

I’m glad all those videos and resources and services exist. I honestly am. It’s getting people excited about cooking at home again. It’s exposing them to new worlds and cuisines they might not have tried otherwise, and even the videos of people reacting to god-awful recipes can be hilarious and act as a horrible warning. Hell, I’ve even picked up a couple new techniques and ideas from those videos.

It’s not experience, though. It’s not training. It’s not mentorship– and it will only take you so far.

Stay Classy,

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