Making A Menu

When you work in a restaurant with enough backing and fancy enough clientele (or minimal backing and working-class clientele, but you’re the chef-owner with a shtick), menu flips make the tedious bits of the job worth it. After making the same dishes over and over again for months, sometimes beyond the season it even makes sense to keep selling them, doing a little spring cleaning on the menu feels positively invigorating.

This years dessert menu is already selling well, but the core theme of the selection isn’t just “seasonality”. Pick a menu from any restaurant- from the neighborhood diner to the latest Michelin-starred hotspot- and what goes into the menu is just as much about convenience, defensibility, economics, and business sense as any high-minded philosophy about sustainability, slow food, or “decolonizing the diet.” That’s because we don’t just sell food- we sell a night out. We sell a fantasy. We sell pleasure– so we make sure there’s something we can sell to as many people as possible.

What’s your pleasure?
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Finding Our Foodways- Why You Can’t Eat Nostalgia

Go far enough down a rabbit hole, and you’ll find more than Wonderland. No subject or history happens in a vacuum and, if you are curious enough, you’ll find links to people, moments, movements, and concepts you might not have thought possible.

I’m reading an oddly engaging book that is, ostensibly, about a famous sibling rivalry in Battle Creek, Michigan at the dawn of the 20th century. The book is also about American foodways of the time, the history of medicine, and the beliefs of various Christian sects in America- namely the Millerites, the Grahamites, and the Seventh-Day Adventists.

You might think that’s a little far afield for a book on sibling rivalry- until you realize that the brothers in question were Dr. John Harvey and Will Kellogg. Together, they created the “wellness” industry, pioneered the mass production of food… and so helped give 21st-century weirdos something else to obsess over.

A woman in yellow looking with disgust at a single red apple in front of her.
Photo by Engin Akyurt on Pexels.com
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Processing the Parsley- Why The Slow Stupid Way Works

This happens at least once in every kitchen.

A new cook is told to chop leafy herbs, and they are given a cutting board and told to hone their knife. A bunch or two in, the new cook inevitably looks up at the Robo-coup (a.k.a. “Robocop” or “Robo”, a brand name for a heavy-duty professional food processor. Our version of a Cuisinart.)
“This is friggin’ stupid. It would be way faster and more efficient to use the Robo-coup.”

An older cook looks up from their own prep and shakes their head. “Nope, it’s gotta be like this. The food processor doesn’t do it right.”
To the new cook, this sounds like “peeling potatoes builds character” hazing bullshit. As soon as the chef isn’t looking, the new cook has taken down the heavy cube of a machine, affixed the bowl and blade, and is shoving bunches of parsley in while the older cook rolls his eyes, watches, and waits.

The machine IS powerful, and noisy. Chunks of green juice and herb splatter against the clear lid like alien guts while the very-pleased-with-themselves cook watches and uses his “expert opinion” to decide how long is enough. Soon, he tips out the bowl into a container and is about to load another couple of bunches in when the chef’s voice rings out. “The hell do you think you are doing?!”

Young Iron Chef freezes, they don’t understand. The parsley is getting chopped, right? They’re doing their job. They’re doing it faster than everyone else, right? That’s the point, isn’t it? Why are they in trouble? “Chopping the parsley like you said, Chef!”

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Food and Drink- Keeping it Local

Growing up in my wine enthusiast father’s house, I started learning about alcohol at 13. My sisters and I were passed small sips of whatever he and my mother were drinking, gently quizzed on what we tasted and smelled as far as our early-teen brains could describe ”flavor notes,” and then given an instructive lecture on that particular wine, where it came from, what caused those flavors, and the idea of terroir– that you could taste the unique chemistry of the soil and climate in the products of it’s earth.

I can tell you now that, despite my father’s instruction, I never really fell in love with wine. Unless it’s especially unusual, I will always enjoy wine as “interesting fun grape juice.” Unless it’s terrible, then I just don’t finish.

My dad was not speaking into a void though. What he said DID land and plant a seed, although it grew to be more inclined to beer and liquor, which I can say I then cultivated with the hearty fertilizers of sociology, history, anthropology, and being really damned curious when faced with the unfamiliar-but-promising.

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The Staff Of Life, Liquified

Beer was liquid bread. Bread was solid beer.”

– Tom Standage, “A History of the World in Six Glasses

Walking in is as different at every beer hall as it is the same. Different decor, different vibe to the place, different service… different menus to be sure. Behind it all is a shared sensory vocabulary, however, that make each reminiscent of the others.

The arrangement of tables in the hall, sometimes, so that there is a selection of intimate booths for those who want to drink alone or in very select company and long linked tables for boisterous get-togethers and ersatz parties among colleagues. The general geography- you can see the seats and you can see the bar (the style and texture of which again reflects the mood and vibe of the place.) There is a clear order of operations to be observed here. A ritual to be followed and walked as carefully and unconsciously (for the faithful) as the Stations of the Cross.

A selfie of the author wearing an olive green newsboy cap, green tweed vest, and white shirt raising a pint of dark beer.
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