“Do or Do Not”- Small Scale Absolutes

I can’t identify the music coming from the interior of the burger truck behind my favorite local taproom, but it feels appropriate- an atmospheric endless riffing of electric guitar, like Kurt Cobain vamping on his guitar and deciding whether or not to sing. The sky is overcast, all but guaranteeing a cooler, rainier tomorrow than the last two days of pseudo-warmth. I’ll be back in the kitchen for those, hopefully getting through the day with a minimum of angst.

May is right around the corner, and it’s usually a rough month for my family. Memories of my grandmother and uncle flood through on the anniversary of their deaths, and being in a kitchen- where I tend to feel my grandmother’s presence the most- can make experiences that were already going to be fraught feel downright hostile and ironic. Is whatever I’d be doing just then what they’d want for me? Am I falling short somehow? Who can tell me what they might have wanted?

Nope, no good. I can do my best, but the dead don’t get a say anymore. Our ancestors march behind us, but any rivers we choose to cross, we make the decision alone. We can’t make a song just riffing forever, and the clouds need to empty themselves eventually. Shit or get off the pot.

My dream pie truck is on the metaphorical fire again. I’m piecing together a business plan- a real one, with gratitude and apologies to Chris Gillebeau– and Trying To Do It Right This Time. In a little more than two months, I turn 40. I have plenty of time to make it happen to my own schedule, and I’d promised myself that the winery would be the last time I worked for someone else. Recent events seem to have underlined it for me, and when such disparate minds as my wife, my mother-in-law, my therapist, and coworkers look at me and say “About friggin’ time, you won’t be happy any other way?” That’s a choir you’d better be sitting in the pews for. “You’ve got a song in you, we know it- quit riffing and sing.”

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Theft of Spirit- An Under-Considered Symptom of Burnout

It’s one of those “if you see it, it’s already really bad” things. “You see one cockroach or rat in plain view in your kitchen, you’ve already got an infestation.” That fact that you can see the problem means that it’s a big problem.

In this case, however, it’s more about what you can’t see– or not as clearly, not anymore. To quote Pastor Rob Bell, “Despair is the belief that tomorrow will be just like today.” You can’t see a better tomorrow. You can’t see a brighter future. You can’t even imagine it without a painful focus on the worst-case scenario and feeling exhausted from work not yet conceived.

Burnout includes a “theft of spirit,” and you forget how to dream.

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Making A Menu

When you work in a restaurant with enough backing and fancy enough clientele (or minimal backing and working-class clientele, but you’re the chef-owner with a shtick), menu flips make the tedious bits of the job worth it. After making the same dishes over and over again for months, sometimes beyond the season it even makes sense to keep selling them, doing a little spring cleaning on the menu feels positively invigorating.

This years dessert menu is already selling well, but the core theme of the selection isn’t just “seasonality”. Pick a menu from any restaurant- from the neighborhood diner to the latest Michelin-starred hotspot- and what goes into the menu is just as much about convenience, defensibility, economics, and business sense as any high-minded philosophy about sustainability, slow food, or “decolonizing the diet.” That’s because we don’t just sell food- we sell a night out. We sell a fantasy. We sell pleasure– so we make sure there’s something we can sell to as many people as possible.

What’s your pleasure?
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Nothing Dies For No Reason- #SupportSmallBusiness

Emily is about to go back to work as schools reopen for the fall semester. Yesterday we hit our favorite food pod for what Emily realized would be the last time she could meet me for a post-shift beer for the semester, and today we hit up a street fair.

Sitting in Belmont Station afterward for beer and writing, flush with the book, pins, stickers, and such we bought from local artists and businesses, I can’t help but think of some of the conversations we’ve had with and about the business owners we know.

One woman is at a farmers market and she makes Haitian marinades and sauces we love. The other day, Emily went by herself and Elsy handed her a new product. “Your husband is going to love this one.”

The owner of one of my favorite taprooms, when I asked for take-home recommendations, would look at the menu and go “I know you go for darker and sour beers, but your wife is gonna love this amber…”

Corporations are not people. Small Businesses are. Small business who have regulars, who know your name and who you build relationships with.

When they vanish, it’s not enough to just write a pseudo-political screed on social media or go “Awww but they’ve been there for so long and they were so good!”

If they were so good… why didn’t you buy from them?

Stickers (and a Monk Class pin) from Hundred Lily
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Please Don’t “Engage” With My Work.

I have read a few books about management, business, and leadership, so I can tell you this without reservation: If you start sounding like your read business books in normal conversation, 1. I stop taking you seriously, and 2. I will sign you up for a Turing Test.

A little dramatic, but I have my reasons- and those reasons have to do with suspecting you got nothing out of those books.
Why do I suspect that? Because you just put on the language rather than making it a part of you.

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